Loading...
About Morina
Where Strategic Thinking Meets Creative Excellence
Morina Company founded in 2022 by Sivan Yassin Ahmed, Chief Executive Officer.
Our Mission
Morina Marketing Agency was founded in 2022 with a singular mission: to help ambitious brands achieve market leadership through strategic marketing that delivers measurable results. Our team brings together 12+ years of combined experience in marketing, and we believe that exceptional marketing isn't just about beautiful creative—it's about understanding your business, your market, and your customers at the deepest level.
What Sets Us Apart
Our team brings together decades of combined experience across brand strategy, digital marketing, creative design, content development, and performance analytics. We've worked with startups scaling from zero to millions, mid-market companies expanding into new territories, and established enterprises looking to revitalize their brand presence.
What makes Morina different is our integrated approach. Rather than operating in silos, our strategists, creatives, and analysts work collaboratively from day one, ensuring every campaign is built on solid strategic foundations, executed with creative excellence, and optimized through continuous data analysis.
Our Approach
We don't believe in one-size-fits-all solutions. Every brand is unique, and every market presents different challenges and opportunities. Our process begins with comprehensive discovery—we dive deep into your business model, competitive landscape, target audience, and growth objectives. This foundation informs everything we create, ensuring your marketing investment drives real business value.
We measure success not by vanity metrics, but by the metrics that matter: revenue growth, customer acquisition cost, lifetime value, market share, and brand equity. Our clients see results because we're relentless about optimization and transparent about performance.
Technology & Adaptation
We understand the advances in information technology and artificial intelligence. From the beginning we believed that we need to adapt to these advances in parallel and to establish specialized teams within our company—so we can continuously improve ourselves and our clients.
Our Journey
2022
Foundation & Morina Menu
Morina Marketing Agency was founded in Sulaymaniyah with a vision to transform marketing in Iraq. Our team brings 12+ years of combined marketing experience. That same year we launched Morina Menu—our first digital product—and proved the power of our own marketing. The Morina marketing team built the Morina Menu brand from the ground up: positioning, messaging, go-to-market strategy, and growth across Iraq and beyond. Development delivered the product; marketing made it known, trusted, and adopted. Today Morina Menu serves 400+ restaurants, cafés, and hotels with sleek, interactive digital menus, available on the Apple App Store, Google Play Store, and Huawei App Gallery. Morina Menu is a case study in what happens when a marketing agency turns its expertise on its own product.
Learn more at morinamenu.com →2023
Expansion to Erbil
Opened our second office in Erbil to serve clients across the Kurdistan Region.
2024
Expansion to Baghdad
Established presence in Baghdad, expanding our reach to central and southern Iraq.
2025
Digital Transformation
Launched comprehensive digital marketing and technology services, with Morina platforms established across major app stores.
2026
Growing Strong
Continuing to deliver marketing excellence with 500+ successful projects across Iraq and trusted digital products in the hospitality sector.
This reflects the fact that Morina's strong marketing team fully understands the market demands and needs of our clients. We have not only worked to strengthen marketing—we are also able to create new brands from scratch and take them internationally.
Brands place immense trust in Morina—a trust earned through results, not just words. We have proven our value through our work and established a reputation for excellence. Today, leading brands recognize our capabilities and choose Morina without hesitation.
Our Values
- Strategic Excellence: Every decision is backed by data, research, and strategic thinking
- Creative Innovation: We push boundaries while maintaining brand consistency and clarity
- Results Obsession: We're committed to delivering measurable ROI and business impact
- Partnership Mindset: Your success is our success—we're in this together for the long term
Why Work With Us
- Full-service capabilities from strategy to execution
- Proven track record across multiple industries
- Transparent reporting and regular communication
- Scalable solutions that grow with your business
- Local expertise with international standards
Company registration number: 32547